Being a person passionate about good food – I started to become conscious of that which surrounded me and what is “native” to this area.
Besides the many potato farms – which produce the country’s best potato crops…. the Sandveld is well – renowned for the produce of Rooibos tea. It also offers pasture reared lamb and beef – which intrigued me…
Family and friends started requesting Sandveld meat – and as a favour I would fetch and carry their orders for them. However, it started becoming a bit of a “job” as the bags had to be defrosted, repacked and labelled – ready for delivery – a job that started far out weighing the “brotherly love” favours.
I then decided that I would do it on a more regular basis for them – but that there was a charge involved for my efforts. So, in a nutshell…. the Butcherette was born after three years of work.
Orders were initially just between family and friend, but my customer base has grown over the months from word of mouth.
Pasture-reared meat from the Sandveld. Just really good quality honest meat free of hormones, antibiotics – which can be seen in taste and quality.
I work with local farmers in the Sandveld area, so I know that the meat is pasture-reared and I can monitor the quality and support smaller farmers rather than massive mass-produced meat factory-type farms. Meat is slaughtered to order for my customers. It is not certified “free range”, but just good quality honest meat free of hormones, antibiotics – which can be seen in taste and quality.
I believe that the middle class can also have the choice of eating healthier – at affordable prices – not having to pay exorbitant prices as charged by boutique butcheries for the “free range” stamp.
I am currently delivering once a month to Cape town – on scheduled days – as meat is slaughtered to order.
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“Pasture reared meat means safeguarding your health, protecting the environment, improving animal wellbeing and supporting local farmers”.